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Email: Kapil.Bawa@baruch.cuny.edu. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Courses that apply to the minor may not be used for any other requirement. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks: In the track that you choose, you must fulfill the track requirements described below. Bawa, Kapil. **Students may take up to two non-marketing courses as part of their track. Department of Marketing and International Business at Baruch College of the City University of New York provides on-going educational opportunities to those students seeking advanced degrees. Welcome to the Home Page of the Department of Mathematics at Baruch College! The Marketing Department at Baruch College CUNY on Academia.edu Marketing and International Business Department Faculty | Baruch College Catalog. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. Marketing and International Business Department Overview | Baruch College Catalog. About See All. And we provide Non-Marketing business students with Minors in International Business, Marketing, and Marketing Analytics. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. **Optional second minors open only to students pursuing a major within the Zicklin School of Business.†Marketing management majors (except those in the international marketing track) may elect the international business minor. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language. To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. This minor does not fulfill the requirement to complete a liberal arts minor. Information on the Honors Program and on the internship programs can be obtained from the department office, located in Room 12-240 of the Newman Vertical Campus. Home. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Health Vol.6 No.3，February 13, 2014 . About Baruch Admissions Academic Affairs Arts Athletics Students Alumni. 1,846 people follow this. Topics are announced in the Schedule of Classes. Advertising and Marketing Communication TrackTrack Core. DOI: 10.4236/health.2014.63032 3,886 Downloads 5,138 Views Citations This … We will be discussing marketing plans for the year. Chrissy M. Martins, Lauren G. Block, Darren W. Dahl. TBaruch Marketing Management Solutions is a first class outsource call centre. International business is a multidisciplinary field of relevance to students of business with a broad range of interests and in preparation for careers in organizations ranging from small import-export firms to large multinational corporations. Marketing Analytics Track Track Core (12 credits), Choose four (4) courses of 3 credits each from the following, two of which must be marketing (MKT) courses. PDF Version of Degree Requirements (entered Baruch prior to Fall 2021) PDF Version of Degree Requirements (entered Baruch Fall 2021 or later) Required Courses (12 credits) … However, students interested in advertising may wish to consider taking one or more of the following: *May be taken more than once if a different topic is dealt with. The department offers a major in marketing management and a major in international business. Our faculty engage in top quality research, ranging from marketing strategy to consumer behavior, digital marketing, international business, and advertising. The Department of Marketing and International Business has five distinct tracks: Advertising and Marketing Communications Track. Note that most courses have pre or corequisites. Department: Allen G. Aaronson Department of Marketing & International Business. Department of Marketing and International Business at Baruch College of the City University of New York provides on-going educational opportunities to those students seeking advanced degrees. Professor. Honors in Marketing: The Department of Marketing and International Business offers honors courses to eligible students who undertake individual projects or a thesis under the direct supervision of an honors advisor for a total of 6 elective credits. For information about Marketing Programs, contact: Nermin Eyuboglu, PhDProfessor & Chairnermin.eyuboglu@baruch.cuny.edu. 1,798 people like this. Topics are announced in the Schedule of Classes. Petersons.com DA: 17 PA: 50 MOZ Rank: 68. About Baruch Admissions Academic Affairs Arts Athletics Students Alumni. For information about Digital Marketing Programs, contact: Karthik Sridhar, PhDProfessor and Director of Digital Marketing ProgramsKarthik.Sridhar@baruch.cuny.edu, Marxe School of Public and International Affairs Graduate Programs, Marxe School of Public and International Affairs Graduate Admission Information, Dual-Degree Program in Nursing Administration and Public Administration, Zicklin MBA and MS Programs - General Admissions Requirements, Campus Safety and Security Policies for All Students, Student Affairs and Enrollment Management, Legal Consultation (General and Immigration). Whether you want to move to the next level in your current career, make a career change, or just need to get started in the business world, we have the right program for you. Subject Matter Expertise: International Business, Market Research, Marketing. Phone: (646) 312-3287. ... Baruch achieves above average sales expectations due to seamless business processes ans a winning attitude within their organization. * May be taken more than once if a different topic is dealt with. The Major in Marketing Management The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing … Department of Marketing and International Business . 391 likes. Similarly, they consult in a variety of areas and for many major corporations. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. This includes, but is not limited to, print, digital, and multimedia marketing materials, promotional pieces, social media efforts, and the College websites. American Marketing Association at Baruch College, New York, New York. Internship Programs: All tracks offer an internship program to qualified advanced students who meet department criteria. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1011 (3 credits). 1 was here. People who appear in Baruch College promotional materials must grant permission to have their image or story used for marketing and communication purposes. --- Mobile Celular and Loans Provider. Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Choose three additional courses from the following: The International Business major requires students to study a foreign language. Get Directions. For information about Marketing Programs, contact: Nermin Eyuboglu, PhD Professor & Chair nermin.eyuboglu@baruch.cuny.edu. Baruch College has recognized international business as an important area of study for over 60 years. For general inquiries and how to get involved with our Department, contact: Pragya Mathur, PhDProfessor & Deputy ChairPragya.mathur@baruch.cuny.edu, For information about International Business Programs (including International Marketing), contact:Andreas Grein, PhDProfessor & International Business Coordinatorandreas.grein@baruch.cuny.edu, For information about BUS 1011, contact:Hirokazu Takada, PhDProfessor and BUS 1011 CoordinatorHirokazu.Takada@baruch.cuny.edu. In International Business, our programs include the Graduate Master of Science with an International Business concentration, and our Undergraduate Major in International Business. Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test. The program takes a rigorous, flexible, multidisciplinary approach to help students acquire the necessary knowledge and skills for productive careers at research-oriented academic institutions. On this site you can learn about our Undergraduate and Graduate Programs, Course Offerings, Faculty and Staff, and requirements for our majors, as well as information for new Freshman and Transfer Students. Topics are announced in the Schedule of Classes. Each minor consists of 9 credits.MarketingChoose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. Department Chair at Baruch’s Aaronson Department of Marketing and International Business, as well as with Ana Valenzuela, Associate Professor of Marketing and now Director of Outreach for the department. Some of the past and present employers of our Marketing & International Business students include:• Multinationals/Fortune 500 companies: Google, Microsoft, Johnson & Johnson• Media and Entertainment: Disney, Time Warner, Universal McCann• Advertising: Havas (Euro RSCG) , McCann Erickson, Ogilvy• Financial sector: Citigroup, Bloomberg LLC, JP Morgan Chase. In addition, our Department has a thriving PhD program and offers a variety of courses to MBA students. The Marketing Department at CUNY - Baruch College on Academia.edu One to look out for. Within two years, the Marketing Stars Board has found many influential and dedicated supporters within and beyond the Baruch … Department: Allen G. Aaronson Department of Marketing & International Business. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu). Interaction Design: Designing Innovative Digital Products and Services, Persuasive Communication Techniques and Strategies, International Marketing Research and Management, Communication Skills for Selling and Marketing, Retailing II: Retailing Management and Merchandising, Advertising Campaigns II : Ad Competition, Technology, Innovation, and the Global Enterprise, International Markets, Cultures, and Institutions, Independent Study in International Business, Honors International Competitiveness Capstone, Baruch College Undergraduate Bulletin - Fall 2016 / Spring 2017 Archive, Baruch College Undergraduate Bulletin - Fall 2017 / Spring 2018, Department of Marketing and International Business, Department of Marketing and International Business Web Site, Making Advertising and Marketing Communications, Advertising Creative Strategy and Tactics, Direct Marketing I: Strategies and Tactics, Special Topics in Advertising and Marketing Communications**, Communications Skills for Selling and Marketing, Technology, Innovation, and the Global Enterprise***, Law of Unfair Competition and Intellectual Property***, Management of Multinational Corporations***, Special Topics in Advertising and Marketing Communications*, Basic Graphic Communication: Design and Advertising Layout, Intermediate Graphic Communication: Layout and Pub Design, Direct Marketing I: Strategies and Tactics, Law of Unfair Competition and Intellectual Property, Technology, Innovation, and Design in Entrepreneurship, Regression and Forecasting Models for Business ApplicationsÂ. They must substitute another international business course for MKT 3400 if used for the marketing management major. View Notes - MKT 3000 Course Spring 2016 from MKT 3000 at Baruch College, CUNY. 55 Lexington Ave (One Baruch Way), Box B12-240 (2,266.53 mi) New York, NY 10010-5585. MKT 3000 Baruch College-CUNY Zicklin School of Business Department of Marketing and International Business MKT 3000 Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Members will be getting an in-dept understanding of how the department will operate and what is expected of them in the following … Marketing and Promotional Tools Marketing Across Baruch College The Office of Communications, Marketing & Public Affairs (OCMPA) ensures that all creative concepts and messaging are accurate, ethical, proprietary, and adhere to the highest standards of evidence-based marketing. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen. **This event takes place in NVC 9-145** The Marketing Department in Lexicon will be having their first meeting with general members. For general inquiries and how to get involved with our Department, contact: Pragya Mathur, PhD Professor & Deputy Chair Pragya.mathur@baruch.cuny.edu A disregard for calories during sampling: Exploring the “samples don’t count” effect. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. About Baruch Admissions Academic Affairs Arts Athletics Students Alumni. We are the Political Science Department at Baruch College, City University of … *May be taken more than once if a different topic is dealt with. Four additional courses to be chosen from the following: **May be taken more than once if a different topic is dealt with. Digital Marketing TrackTrack Core (15 credits). (12 credits). Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track. Topics are announced in the Schedule of Classes. Email: Kapil.Bawa@baruch.cuny.edu. The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. Phone: (646) 312-3287. Department of Marketing and International Business Web Site Field Description Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Baruch College | One Bernard Baruch Way 55 Lexington Avenue (at 24th Street) | New York, NY 10010 646-312-1000 | info@baruch.cuny.edu 646-312-1000 Marketing and International Business Department Program | Baruch College Catalog. About Baruch Admissions Academic Affairs Arts Athletics Students Alumni. The Allen G. Aaronson Department of Marketing and International Business offers a variety of graduate and undergraduate programs: In Marketing, we have several Graduate Programs, including a Master of Science with specializations in Digital Marketing, Marketing Analytics, and International Business. Our Undergraduate Program includes tracks in Advertising, Digital Marketing, Marketing Analytics, and International Marketing, as well as a flexible Marketing Management track suitable for those interested in areas like Brand Management or Marketing Research. Search the information of the editorial board members by name. MARKETING Dept. Marketing and International Business Department Overview | Baruch College Catalog. 34 check-ins. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: Printed by Atlassian Confluence 5.9.3, Team Collaboration Software. Info Bernard M. Baruch College (Baruch College, CUNY)'s MARKETING department has 35 courses in Course Hero with 687 documents and 29 answered questions. The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Baruch College | One Bernard Baruch Way 55 Lexington Avenue (at 24th Street) | New York, NY 10010 646-312-1000 | info@baruch.cuny.edu 646-312-1000 For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language. Baruch College | One Bernard Baruch Way 55 Lexington Avenue (at 24th Street) | New York, NY 10010 646-312-1000 | info@baruch.cuny.edu 646-312-1000 For information about Marketing Analytics Programs, contact: Mahima Hada, PhDProfessor and Director of Marketing Analytics ProgramsMahima.Hada@baruch.cuny.edu. Marketing The Ph.D. program in marketing is a full-time program that trains students to be successful marketing scholars and educators. (646) 312-1000. baruch.cuny.edu. The department offers a major in marketing management and a major in international business.

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