So, yes, this long and stupid brand partnership campaign is ridiculous and overblown, and comes dangerously close to critically voiding Stranger Things for good. The show shamelessly leverages nostalgic 80’s products to connect with viewers of varying ages, driving revenue through brand partnerships and new subscriptions. Netflix has started partnering with brands to market original shows like ‘Stranger Things’, ‘Glow’ and ‘Queer Eye’. The concept of strategic brand partnerships with Stranger Things is longstanding, with the likes of Eggo waffles (the favorite food of pivotal character, Eleven) and Kentucky Fried Chicken (KFC) working their way into the first season without a single penny changing hands. Thanks to a combination of on … In today’s social-driven world, brands need to be able to identify and jump in on... Building cultural moments. Partnerships have grown since the show debuted. Much has been made of the number of product placements and brand partnerships tied to the latest Stranger Things series. Brand partnerships galore help to promote Netflix’s ‘Stranger Things’ third season. On Stranger Things, New Coke, and Cracking the Brand Partnership Formula Searching for cultural relevance. The times have changed of late with first HBO partnering with brands to co-promote new seasons of Game of Thrones, and Netflix's embracing of brand partnerships for one of their biggest tentpole SVOD properties - Stranger Things. But what can brands learn from the move?
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