Meaning Of The Nike Logo. In 1971, the icon was white – it stood out only thanks to the black outline. It carries with it decades worth of affiliated basketball heroism, urban hip-hop attitude, and more. Throughout Nike’s history, this logo has changed several times. In 1978, designers moved the word up, capitalized the letters, and used the sans serif Futura Bold font. 1978-now. On top was the inscription “Nike” in italics.
Internet lore has it that designer Carolyn Davidson came up with the Swoosh to represent the wings of Nike, the Greek goddess of victory. Since then, the Nike sign is the exclusive brand identity of Nike Inc. The Nike logo meaning is imbued with the results of long-term, multi-billion dollar branding efforts. Nike hadn’t even been conceived as a brand name when the Swoosh was designed. The iconic "swoosh" was designed in 1971 by Portland State University student Carolyn Davidson, who was hired by the company's co-founder, Phil Knight. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. The Swoosh is a sound that we hear when something zips past quickly by our side. Wrong, as it turns out. The Nike logo, also known as the "Swoosh", was created in 1971 by a graphic design student. This word stands for fast sound, speed, and motion. View this page to learn more about the meaning of the logo. The company registered the logo as its trademark in 1995. This brand represents transcendence through sports. Nike asks you to accept cookies for performance, social media and advertising purposes. The Nike logo is meant to suggest movement, because it represents the wings of the Greek goddess of victory, Nike.
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