Byron Ellis, chief technology officer (CTO) of ad-tech company Spongecell, agrees that Facebook data plays a pivotal role in the deal.
Facebook has purchased the video advertising company Liverail, reports are claiming it … Facebook ( FB) recently agreed to acquire San-Francisco based video advertising company, LiveRail for a sum ranging between $400.0 million and $500.0 million.However, the … Watch out! Following the closure, the social giant will "focus on finding better ways for publishers to sell their ad space directly to advertisers", according to a Facebook spokesperson. Facebook Expands Video Advertising With The Acquisition Of Liverail Liverail has been purchased by Facebook.
A Facebook LiveRail acquisition has been agreed between the start-up company that allows for more relevant banner ads to be targeted at online videos (web and mobile) and the world’s largest online social media network.Facebook describes the package as the complete advertising solution for video publishers. SAN FRANCISCO – Facebook’s acquisition of LiveRail for a reportedly $400 – $500 million, which was announced on July 2, closed yesterday, reports TechCrunch. Facebook Inc is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business. Facebook’s Acquisition of LiveRail is a Smart Move, Stocks: FB,GOOGL, release date:Jul 23, 2014 This way, Facebook and LiveRail can help publishers monetize their properties more efficiently. Facebook has closed down LiveRail, the video ad exchange it bought for a reported $400-500m in 2014. Increase in video ads coming to a Facebook page near you. Terms of the deal were not disclosed. Facebook Facebook is an online social networking service that enables its users to connect with friends and family. Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own Josh Constine @ joshconstine / 10:45 am PDT • July 2, 2014 Facebook … Facebook will acquire LiveRail, a video-advertising technology company, as the social giant looks to dramatically expand its video advertising business. Facebook CEO Mark Zuckerberg. GIPHY will be Facebook's fifth-largest acquisition to date, behind the 2014 purchase of LiveRail for an estimated $400 million to $500 million. When Facebook acquired San Francisco-based LiveRail for a reported $400 million to $500 million in July 2014, … Facebook acquires LiveRail on 2014-08-14 for $500000000. Last week in San Francisco, we interviewed LiveRail CEO Mark Trefgarne about next steps.